AI in Marketing: The Game-Changer You Didn’t See Coming
Exploring the Impact of AI in Marketing: Insights from Sam Leung Artificial Intelligence (AI) is everywhere these days, but seeing how it’s actually changing the marketing industry was eye-opening. I recently attended a guest seminar by Sam Leung , VP of SEO/SEM & Ad Technology at The Aber Group , and his talk gave me a fresh perspective on AI’s role in digital marketing. AI is Changing the Game Sam shared his journey from coding to marketing, explaining how AI is now a key part of the industry. He talked about hyper-personalization , where brands can use AI to tailor ads and content specifically for each user. One thing that really surprised me was how common AI is in advertising. Automated bidding , predictive modelling , and dynamic creative optimization are all AI-driven tools that advertisers use daily. It made me realize that AI isn’t just a buzzword—it’s something marketers rely on to reach the right audience. I remember working...