Content is King, But Trust is Queen – And She Runs the Show
Content marketing isn’t just about throwing words on a page—it’s about building trust, engagement, and relationships. That was the biggest lesson from Ariel Teplitsky, Manager of Content Marketing at Tangerine, during his insightful talk at George Brown College. His presentation wasn’t just a breakdown of marketing tactics; it was a masterclass in making content matter. Key Takeaways from Ariel’s Presentation Ariel’s journey from journalism to leading content marketing at Tangerine proved one thing: great storytelling sells. Tangerine’s content hub, The Juice , isn’t about pushing products—it’s about providing financial education in a way that resonates. Here’s what stood out: Good content builds trust. In a world flooded with misinformation, brands need to prove they’re a reliable source of knowledge. SEO is a tool, not a magic trick. Writing for algorithms isn’t enough—content must be valuable and engaging. AI is powerful, but it lacks heart. Generative AI can create conten...