Knowing Michael Hatswell

From Classroom to Connections: Building My Marketing Future One Conversation at a Time 💬  Part 1 – What I Learned The Marketing Seminar Series at George Brown College has been one of the most valuable experiences of my academic journey so far. It was more than just a series of lectures—it was a real-world classroom where professionals shared stories that textbooks could never capture. Each session brought new energy, a unique perspective, and practical lessons that I could immediately see myself applying in my own marketing career. While all the speakers had something meaningful to share, three individuals stood out to me the most:  Adam Rodricks ,  Eric Alper , and  Kwame Boison . Each of them offered a different dimension of professional growth—Adam showed me the courage to be authentic in digital spaces, Eric reminded me of the joy that comes from loving the process, and Kwame emphasized the transformative power of networking. Adam Rodricks – social media with Co...

Posting with Purpose: How Eric Alper Turns Passion into Marketing Power 💬  Introduction: Why Eric Alper’s Story Resonated with Me When Eric Alper walked into our session, the first thing that struck me was his  energy . Not the kind that feels rehearsed or put on for an audience—but the natural enthusiasm of someone who truly loves what they do. As a publicist, entrepreneur, radio host, and one of Canada’s most recognized voices in music publicity, Eric has built a career around his passion for connecting people to music. He isn’t just a publicist with an impressive client list (which spans everyone from Ringo Starr to Snoop Dogg); he’s a  lifelong musicaholic  who has turned his love for the art into a life’s work. Over the course of the talk, I realized that his professional success is deeply rooted in something much simpler than strategy or tactics—it’s his love for the process itself. 🎸  Lesson #1: Do What You Love, Regardless of Outcome One of the most me...

  eJournal 2: Tarang Thakkar From the DJ Booth to Boardrooms: Lessons in Marketing, Music, and Taking Chances from Kwame “Summer Knocks” Boison When we think about career paths, we often imagine a straight line—an orderly progression from one role to the next. But as Kwame Boison, better known in the music world as  Summer Knocks , reminded us, real success is rarely linear. It’s built on risks, persistence, and the courage to say “yes” when opportunity knocks—sometimes quite literally. Kwame’s career is an inspiring blend of marketing strategy, artist management, and performance artistry. As a  seasoned marketing strategist and artist manager , his portfolio includes brand partnerships, digital campaigns, and career development for musicians. He’s collaborated with global names like Spotify, Apple, YouTube, Nike, and Puma, while also serving as the  official DJ for the Toronto Maple Leafs . Beyond the spotlight, Kwame is an educator at the  Metalworks Institute...

  From Word of Mouth to World of Mouth: What I Learned from Adam Rodricks About Building a Career in Social Media Marketing 💬  Introduction: Why This Seminar Mattered As a marketing student and a fresher preparing to enter the competitive world of digital and social media, I often wonder:  What really sets successful marketers apart?  During a recent seminar with Adam Rodricks—Canada’s Top Social Media Strategist and National Director of Social Growth & Experience at KPMG—I found my answer. Adam’s journey, from an unexpected cease-and-desist notice to building a nationally recognized career, reminded me that  conversation, risk, and authenticity are more powerful than any algorithm . For someone like me, just starting out, his story wasn’t just inspiring—it was a roadmap. 🎯  Lesson #1: Attention Is Currency Adam began with a fact that immediately caught my attention: “The average attention span for men is 7.5 seconds.” As someone who consumes content ...