Knowing Michael Hatswell

Exploring the Impact of AI in Marketing: Insights from Sam Leung Artificial Intelligence (AI) is everywhere these days, but seeing how it’s actually changing the marketing industry was eye-opening. I recently attended a guest seminar by  Sam Leung , VP of SEO/SEM & Ad Technology at  The Aber Group , and his talk gave me a fresh perspective on AI’s role in digital marketing. AI is Changing the Game Sam shared his journey from coding to marketing, explaining how AI is now a key part of the industry. He talked about  hyper-personalization , where brands can use AI to tailor ads and content specifically for each user. One thing that really surprised me was how common AI is in advertising.  Automated bidding ,  predictive modelling , and  dynamic creative optimization  are all AI-driven tools that advertisers use daily. It made me realize that AI isn’t just a buzzword—it’s something marketers rely on to reach the right audience. I remember working...

My co-op experience didn’t follow the traditional path, but it was still valuable. Instead of securing a placement, I worked on a simulation project under Nicole Galucci and Wendy Greenwood. This gave me hands-on experience and helped me develop key skills. Michael Hatswell’s seminar stood out to me because he shared practical job-seeking strategies and networking tips. As an Assistant Media Buyer/Planner at Essence Mediacom, he’s someone who has successfully navigated the job market, so his insights were reassuring and motivating. Job-Seeking Strategies: What I Learned and How I’ll Use It One of the biggest takeaways from Michael’s talk was how important it is to use LinkedIn strategically. I had a profile but wasn’t fully utilising it. Michael suggested following industry professionals, engaging with their content, and setting up job alerts. These simple steps can make a big difference. Another key lesson was customising cover letters and resumes. I used to take a one-size-fits-all a...